Write time, not adjectives
An order for a spot is a shot list with clocks. 0–3 hold on a terrace at 18:40. 3–6 insert, hard cut, no dissolve. 6–8 town noise, she does not turn, cut to black. Sound: wind and a television, no epic score. That is direction. “Slow motion couple, drone sunset, Hollywood” is the cluster every hotel already paid for.
What video models average toward
They love aerial prestige, hair in slow motion, golden hour, and a voice that sounds like a spa. If you did not ban those, you ordered them. Negative lists in motion are as important as in stills, and they have to include camera grammar (no drone, no orbit) and edit grammar (no dissolve, no lens flare as emotion).
Coverage for motion
Same scene, different lengths and inserts. A single eight-second miracle is as weak as a single still. You generate a hold, a rhythm of inserts, a reverse, then you edit. The model is the unit. You are still the cutter.